Coffee Talk #74 – Engage Your Audience, Build Your Brand and Increase Traffic on Twitter

Stephanie LichtensteinCoffee Talk with Stephanie Lichtenstein

James Martell, founder of The School of Internet Marketing, knows that social media can rapidly spur up customer engagement and online traffic. The activity and presence of Twitter, in particular, is hard to ignore. The social media site boasts over 500 million users, with 340 million daily tweets and 1.6 billion search queries per day. It is one of the top ten most visited websites on the internet.

In this edition of Coffee Talk, you’ll hear exactly how you can use this powerhouse of activity to benefit your business with specific Twitter marketing strategies.

Stephanie Lichtenstein, leading social media expert is here to talk about how one of the leading social media sites, Twitter, is changing the game for small business marketing. Stephanie is the founder of Micro Media Marketing, a social media marketing agency that caters to small businesses, affiliate marketers, and hispanic brands.

The Conversation on Twitter - Don’t Miss Out!

Twitter is a conversation that you don’t want to be left out of. The model offers a great opportunity for small businesses in that they can speak directly to prospects who are looking for what they have to offer.

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Listen in for specific techniques you can use to take advantage of the conversation happening on Twitter. One of the most exciting features about Twitter for local businesses is the ability to target local keywords on Twitter in real time. Listen in for in-depth instructions on how to research these keywords and interact directly with customers and prospects.

There are a number of features you can take advantage of on Twitter that allow for effective and dynamic communication, including:

  • Hashtags - keywords that make it easy to tag tweets and follow specific conversations
  • Mentions - the ability to tag other users on Twitter
  • Retweets - similar to forwarding an email, retweets allow users to share a tweet from someone else with all of their followers
  • Follow - unlike “friending” on Facebook, following on Twitter does not have to be reciprocal

You can easily monitor the conversation about your company and industry and stay up to date on what your market is interested in on Twitter - listen in to learn how.

Developing a Twitter Marketing Strategy

Listen in for practical ways you can build your strategy as Stephanie shares real-life examples and tips on exactly how you can use Twitter for small business marketing, touching on strategies like responding to customers directly and what kind of updates you should be posting.

You’ll also learn how you can incentivise your social media accounts using various techniques such as:

  • Giveaways
  • Live Twitter events
  • Responding to customer questions
  • Finding your brand voice

Get Ahead on Twitter When You Don’t Have Much Time

In many cases, small business owners don’t have the time they need to effectively market on twitter and other social media sites. If you can relate, listen in to learn about tools you can use to streamline managing your online presence.

Many businesses are still spending thousands of dollars on print advertising, that while possibly effective, ends up in the trash within days. Don’t waste your money - free online marketing tools like Twitter for small businesses are more effective, easy to use, and can help you maximize your marketing efforts.

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