Coffee Talk #062 – You Can Look Back To A Past ShareASale Think Tank To Learn The 7 Things YOU Must Look For In A High-Converting Affiliate Program (Audio & Video)

In this Coffee Talk, James also tells you exactly how to evaluate a merchant and shares seven things that make an affiliate program successful, making it one java break you don’t want to miss.

Having attended the ShareASale Think Tank back in ’07 in Scottsdale AZ, where James and 59 other top affiliates participated in the critique of 12 merchant’s websites, he talked about this short ‘breakation’ and how he uses the time away to recharge his own creativity. [Read more...]

Coffee Talk #053 – Madeleine McGregor, Affiliate Manager for CSNStores and James Martell Give You the Inside Edge and Some Keys to Having a Great Affiliate/Merchant Relationship

Coffee Talk with Madeleine McGregor from

In his quest to bring better understanding to the affiliate marketing industry, James Martell, successful affiliate marketer and President of Net Guides Publishing, Inc., has a coffee talk with Madeleine McGregor, who is the Affiliate Manager for CSN Stores, the third largest online retailer of home goods in the U.S.

Being that both Madeleine and James attended the ShareASale Think Tank in Newport Beach last year, they were able to share some great opinions of what they experienced. As the head of the Affiliate Marketing department, Madeleine attended as a Merchant while James saw things through the eyes of an affiliate marketer. Both felt that the hotel was stunning and the networking was exceptional with all the sessions that were offered. As a business experience Madeleine felt that the Newport Beach ShareASale Think Tank was one of the best that she had ever had.Madeleine and James spoke about the unusual but fantastic set up for Merchants and Affiliates to meet. The merchants each had their own cabanas which were placed all around the large circular pool. She said that affiliates signed up for 20 minute slots and that it had gotten dark out before the last affiliate left. [Read more...]

Coffee Talk #048 – Learn How to Select Quality Merchants, Effects of Seasonality on Sales, and the Hottest Trends From Carolyn Tang, Director of Client Services for

Coffee Talk with Carolyn Tang, Director of Client Services for ShareASale

In his quest to bring better understanding to the affiliate marketing industry, James Martell, successful affiliate marketer and President of Net Guides Publishing, Inc. interviews another industry insider in his latest Coffee Talk series that will bring usable, real-world knowledge to affiliate marketers looking for increased sales and financial success.

Today James speaks with Director of Client Services, Carolyn Tang. Carolyn is responsible for facilitating relationships between affiliates and merchants for one of the most successful and highly rated affiliate networks. With a B.A from the University of California at Berkley, a master’s degree from Northwest University in journalism and an MBA from Loyola University Chicago, Carolyn not only has the knowledge, but her experience as an affiliate manager for and give her the experience dealing with affiliates and merchants. [Read more...]

Coffee Talk #007 – Brian Littleton, of, Talks to James About the Company’s Growing 2,000+ Merchant Database and Offers Advice on Choosing a Topic

Coffee Talk with Brian Littleton from

Whether you're new to the affiliate marketing arena and looking to get your feet wet or you've been around for a while and just looking for some great insider's secrets, tips and tools you can use to jump-start your online efforts, this coffee talk has something for you!

You'll hear from James and Brian Littleton from as they share a cup of coffee and talk about the pay-per-click model, why this model works so well for small and emerging businesses, and how affiliates can use this model to meet the needs of these merchants or businesses, while simultaneously achieving their own financial goals. [Read more...]