Episode #28 – Your Website is the Hub. Why It Is Critical You Take Back Control

James MartellAre you a business looking to expand your online reach? Do you regularly partake in online marketing including social media marketing, blogging and email marketing? Are you wondering what the most important element of your marketing is? No matter what marketing avenue you focus upon, the importance of your website cannot be underestimated. [Read more...]

Setting Up RSS Feed for Email, Website Themes that Work for Listing Reviews, Upcoming News for The School of Internet Marketing, Getting the Most Out of Your Press Releases

"LIVE" Q&A with James Martell

Tonight’s Q&A kicks off by digging into questions from audience members.The first is on the topic of setting up your site's RSS feeds, which are a great tool when you want to automate things on your site. The user has the goal of setting up the RSS feed directly into emails for the list. James shares how achieve this using a couple of different methods.

Next James addresses a question about Session #12 of the Boot Camp, specifically regarding a screenshot of a website featured during the session and the theme it uses. He goes back to the site and gives a general walkthrough of the layout before explaining why he used that particular theme and explaining the difference between having reviews on the homepage and having a review page. [Read more...]

Lesson 19 – RSS Feeds Pt05: Podcast Directories

In this video I want to talk about podcast directories. These have proven to be an invaluable way for Arlene and I to promote our sites. I think podcasting is one of the most under-utilized methods of actually building exposure for yourself, your website and the products and services you are selling. This is an amazing and hugely powerful way for you to really get yourself out there.

If you don’t have a podcast there is no need to worry. Of course there are many ways to go about it. It’s easy to do, not nearly as difficult as many people think. Even in Arlene’s case when I first approached her about doing her own podcast in the BootCamp she was very apprehensive about it. She didn’t want to do it. We ended up talking her into it and she’s done a great job. What she did was put together six podcasts about a year ago and then promoted them to the various podcast directories, which I am going to show you how to do today.

Now the thing about podcasting and some of the reasons why you should seriously consider putting together a podcast if you don’t have one already is that you really can get your information onto other people’s websites extremely easily.  There is a huge demand out there for podcasts and there are very few people actually doing them. There are lots of people that start and stop but very few who continue to follow through.

Let me give you a little bit of a tour of the podcasts on EpilepsyMoms.com to give you a little bit of an idea on how powerful this can be. Just on her website alone you can see the number of people that have downloaded each one of these shows. The first one has 1877. The next one has 2852, then 2950 and 4265. These are actually people who have downloaded and listened to this podcast. On down the list she has 3036, 3602 and for the last one 14,697 times. If you add them all up that’s over 30,000 times people have listened to her show.

Now if you think about that from an exposure point of view where you have the ability to build your brand, talk to your visitors and let them get to know you it’s just an amazing experience. To get them out into the directories is also very easy to do.

What Podcasting Can do For Your Website

If you recall from previous videos we need to scroll down and get the RSS Feed link for this particular podcast stream by right clicking on the icon, copying the link address and then pasting it into a note pad document. Now we need to go and submit this url to as many podcast directories as we can.

First off let me give you a glimpse at some of the things she has done and some of the directories that she is in. These of course are other people’s websites that have decided, many on their own initiative, to publish her podcast on their website because it does bring great value to these other website owners as well.

Of course within the podcast you get a chance to invite people back to your site, explain the various products and services you offer, invite them to join your email list, maybe join your chat forum and so on. It’s a very powerful method of communication.

What we found by submitting her podcast to all of the various podcast directories is that other people who also have podcast directories come in and scoop up her content from all of these directories. This is an ideal thing because it really just begins to multiply.

Many of these websites will have a link right back to Arlene’s website. Some of them have no-follow tags and some of them don’t where you actually get a clean, unencumbered backlink just because you submitted a podcast there.

Here’s another directory called PodBean.com. I’m going to give you a list of podcast directories that you can submit to in a moment but you can see here they can listen on the site or they can download it. On a side note, the downloads on these various directories are in addition to the 30,000 downloads on her own website. The people that are coming to these sites directly are also downloading her show.

There are lots of cool features within a lot of these podcast directories as well.  Inside PodBean.com they have the ability to share it with their friends, tell their friends through email, they can subscribe to it and on it goes.

Here’s another one here called MeThings.com. They have an option to click to listen now or download. Arlene had a nice icon created so that every time she adds her podcast to one of these sites it will display for her.

The other thing about the podcast directories and the beautiful thing about RSS Feeds is that we only need to submit the RSS Feed to each one of these sites once. Then, every time Arlene adds another podcast all of these websites are updated automatically. We’re talking a one-time effort here with a big upside potential downstream.

Here is another one called TrailFire.com where she has two of her podcasts right there. Another thing that seems to be happening with the podcasts just because they are so popular there are a lot of people that are linking to them anyway. Here is a nice free unencumbered link back to EpilepsyMoms.com website. She didn’t have to go out and solicit for this, she just got it. She literally has all kinds of people linking through to her.

They are chatting about her in FaceBook. She’s also in a variety of areas in FaceBook talking about her website and of course offering a link back to the various podcasts on the site. That’s one of the things that I have found having a number of podcasts at my fingertips for my business is the ability to offer them up in various situations. Arlene has found the same benefit with her podcasts where she is talking to somebody on FaceBook, in a forum or on Twitter and she can legitimately say, “Go and listen to this podcast.”

It seems like a podcast link has much more power to get somebody over to the site plus they are much less likely to ban you from a chat forum because it is real information, it’s a real audio and it’s a real show. If you’d like to actually learn a little bit more about how Arlene put the podcast together head over to JamesMartell.com and look through the Affiliate Buzz podcasts to find the podcast where I interviewed her for 30 minutes on her being a newbie podcaster, how she organized it and how she got it all done.

We also cover it in detail in my SUPER BootCamp but I think you’ll get enough out of that free podcast I did with her that if you’re thinking about doing a podcast it might just give you that extra little bit of humph to get you going.

Here is another location that happens to be somebody just mentioning her and talking about EpilepsyMoms.com and the wonderful website that she has built and her great podcast. Of course Twitter picks it up all the time. There are articles that have been written on her podcast and so on. This is all great fodder for you to come up with some ideas to develop your own podcast.

Submitting to Podcast Directories

Now, assuming you have your own podcast or you’re about to have one you may be wondering what to do with it once you have it. Well of course we’ll head back over to her website again and grab the RSS link for her podcast Feed. Then we’ll head back over to Google to do a little search on podcast directories.

This is the same list that Arlene used to submit her EpilepsyMoms.com podcast. I can see since the last time we were in here that they have a bunch more added to the list. We are on MasterNewMedia.org/podcast_directory and on here they have a list of 91 different podcasts that you can add your podcast to.

Now another benefit of getting into these podcast directories is you only need to add your Feed once. Then every time you update your podcast it will automatically update in all of the directories you’ve been approved in. You don’t need to do this anymore than once.

The big benefit to being in these podcast directories is that you’ll have a tendency to see your podcast ranking in the natural search results on a variety of these different sites. If you go and do a search on Google for ‘children epilepsy podcast’ or any keyword phrase including children, kids, podcast and epilepsy you’ll find Arlene’s showing up in a number of spots because she is in these websites.

Actually submitting the Feed is braindead simple. For this example I’m simply going to click on http://www.PodcastSniper.com/submit-podcast/ and make sure I copy the url Feed from Arlene’s EpilepsyMoms.com. She is not currently in here so we’ll enter all her information beginning with her email in the top field. We’ll paste her Feed in the second field. Then we’ll choose the appropriate category and this one would be Health. Then we’ll hit submit.

There you go. You can see right there it says, “Podcast Feed Submitted to Us!” Next I like to make a nice little note in a spreadsheet that lists the date and podcast directory url. Then in a couple days I’ll go back in and check it out. Sometimes they auto-approve but not usually. Most of the time they want an editor to have a look at it before they accept it but that’s done.

Then it’s just a matter of going to the next one in the list and repeat the same process again. You just literally start working your way down the list and begin to submit your podcast one at a time manually to all of these podcast directories.

This is a simple thing to do. Get yourself a copy of your url Feed. If you have your podcast already on your site just sit down, get organized, take some time and logically and methodically begin to promote your podcast on each of the podcast directories and watch what happens. I think you’ll be amazed.

Lesson 18 – RSS Feeds Pt04: Directories

In this video we are going to talk about submitting your RSS Feeds to a variety of Feed directories.. They are very easy to find and like submitting to a podcast directory like you will see in an upcoming video submitting your feed to an RSS Feed directory is also very quick and easy.

Essentially all you need to do is head over to Google and do a quick Google search for a keyword phrase such as RSS Feed directories list and hit search. Then a whole list of them will come up in front of you here.

One thing you want to have a look at in these directories is to find the actual directories that specify RSS. You don’t want to confuse these with the blog directories above. These are directories where you can submit your RSS Feed.

The nice thing about these directories and the reason we want you to submit these feeds to these directories is so that when people are looking for content for their websites many of them understand they can head over to these RSS Feed directories like Feedage.com to find Feeds to add to their websites.

In a prior video we talked about promoting your content where you can go in and set up your RSS Feeds if you want if you want to set up additional Feeds on your site, but on the flip side you can also find RSS Feeds for your website.

For example if I wanted to add some car related information to the kit car site I might look through the RSS Feed directories for an RSS Feed from Nascar or somebody in the industry that has a Feed and are doing regular updates like Factory 5 Racing where I bought my Cobra. If they had an RSS Feed where they were continually updating I might like to put that on my website so that any time there is an update from Factory 5 it would automatically show up on my particular website.

They would simply come in here and dig through the various categories and Feeds that are available to them to choose from. You can see a list of them on the screen there and of course we want to be in these directories so that when somebody comes along looking for content for their site in your topic you have a chance of them picking up your Feed.

Then each time you update your website your content ends up on their website with links back to your site. It’s a very cool way to actually build out your content and start your own syndication network where your content is flowing out into other websites as you add content. If they have your Feed on their website then every time you add a blog post your content will show up over there with a link back to the full article.

Of course we can search for Feeds in a variety of ways but to give you an idea here and so you understand why you want to have your Feeds in these directories let’s say I owned a gaming site and I was marketing Halo. This is the game my kids play all the time and it seems to be one of the big games.

Now if I had a site about Halo and wanted to add this type of content to my site in addition to my own articles and blog posts I could peak around and see if there are any RSS Feeds about Halo. Maybe the company is doing a daily blog or weekly podcast then we could come in here and do a search for Halo and see what we find.

Here is an RSS Feed from Podtacular: The Unofficial Halo 3 Universe Podcast. It says, “Halo 3 tips and information covering multiplayer map tips and strategies…” You can see this is an RSS Feed that I can actually grab and add to my gaming website. I would simply embed this Feed to start having their podcast show up on my website every time they add a new podcast.

You could imagine if you have your podcast, blog, chat forum posts or other posts that are coming in and somebody wants to subscribe to your type of content they can pick up your Feed. Then as these Feeds go out and people start to subscribe to them your content starts to really build out on the internet. You want this to happen to you in the many, many dozens of directories that you can add your Feed to so the next time somebody does a search for a Feed on your topic you have an opportunity to get your Feed on their website.

Submitting Your Feeds to the Directories

Submitting your Feeds can be a little tedious. It’s going to take you some time. You want to have your list of RSS Feeds in front of you. For this example I’ll just grab the main Feed for JamesMartell.com. You can submit all your Feeds and in many cases you probably will. If you have Feeds for all of your content like I do you want to submit that. If you have one for the blog only and only want the blog syndicated then you would simply submit only that Feed. Figure out which Feeds you want to actually push out into the world so to speak and then grab those.

For the purposes of this demonstration I’ll simply copy my main Feed and head over to Feedage.com and select Promote Content. Then I’ll select submit your RSS Feeds to our directory. You’ll have to set up an account with a lot of these services and it’s a little tedious if you’ve never done that. You’ll want to make sure you have RoboForm installed or something similar that will automatically fill in some of these forms for you.

Many of them are very simple forms like what we see here where you basically paste in the Feed and then select the niche that will go with it. I will put my Feed under business and click on submit. Then you’ll see, “Thank you for submitting JamesMartell.com/feed. Your RSS Feed was assigned to Business niche.” You can see I submitted that and all I had to do was find the page where you submit your Feed, select the category, drop in the url and hit submit. Then this one is done as simple as that.

After that we simply hit the back button a couple times to return to the list of RSS Directories we found and literally start at the very top and work your way down. You will find that some of these are dead links. Some of them you’ll find are not suitable and you don’t want to be in them. This one here, 4GusysFromRolla.com happens to be for those more technically inclined websites, which are sites that are really different.

Just go down the list and you’ll see lots of them to dig through. IceRocket.com is a good one. You literally just paste your Feed in and click add blog. It says, “Thanks for the Ping” and it’s done. That’s all you have to do.

Literally go down this list. Avoid the ones that are maybe targeted off topic. If you have a site that deals with affiliate marketing and you happen to land on a directory that is dealing with automotive stuff only then I’m not going to submit it there.

There are a lot of directories in this list that will take everything. They have large categories of Feeds that they are looking to have Feeds added to. Just literally go through them one at a time. Feedburner is another good directory. This one is from Google. You simply sign in with your Google account over to the right and set your Feed up there.

Some of them are more elaborate than others. Feedburner is very robust so you may want to spend a little extra time in there. Take some time to go and submit your Feeds to all of the suitable directories on this list. Then when you’re done give yourself a pat on the back because you are definitely moving in the right direction for building some great traffic to your website.

Again, this is a onetime task. You only need to do this once because once you have submitted your Feed or Feeds keep in mind that every time you update your website all of these directories are updated for you automatically. This will help you expand your reach and build your own net of content and information out there with every one of these Feeds linking back to your website.

Just to be clear, these are not backlinks. At best you might find a no-follow tag but it is still a great way to inherit traffic from other websites and Google will give you brownie points as far as it goes with the natural search results. Let’s get busy on this. You can probably get this done within a couple hours. You may want to track this as you go so you can set up a spreadsheet or Google document to track your progress so you can see all the ones you’ve submitted to.

Lesson 17 – RSS Feeds Pt03: Twitter

All right, we’re moving right along with the RSS Feeds and in this video tutorial I would like to another service we use called Buzzom and you can find it at Buzzom.com. It’s designed to work in conjunction with your Twitter account and your website. The idea here is that when certain areas of your website is updated it would be nice to alert Twitter automatically so that you don’t need to continually update Twitter manually.

Let me show you what we’ve done by taking you over to Arlene’s Twitter account for EpilepsyMoms.com. You can see here that her feed includes recent content from her website. Right at the top here it reads; “Hi All – Our story and the Keto Diet.” I would assume this update is where somebody logged into the chat forum on EpilepsyMoms.com to say hello.

It looks like this post just came in the last 14 hours. This is a girl named Melissa who has come in here to share her story about her step daughter Maddie being on the ketogenic diet. Just to follow along what has happened is Melissa joined Arlene’s chat forum and then shared her story with the other members of the website. Then as soon as she hit post Twitter was updated with her headline and the url automatically.

This is a great way to continually keep your Twitter account active and vibrant with real people. Arlene has her account set up so that every time she adds a new podcast, blog post, or somebody is chatting in the chat forum her Twitter account is updated automatically. You can see too that these are real people making these posts so if somebody is following Arlene on Twitter and sees this post they can click on it and head over to that particular page.

This is a great way to not only keep people coming back to your site but to also keep your Twitter account active, vibrant and get people chatting. You can pretty much see this is a great way to bring people back to your site continually.

You want to set this up in such a way that your Twitter account is automatically updated every time an action is taken on your website. We talked about having the various Feeds in a previous video and in this case I happen to have Arlene’s open to give you an example of the way this would work.

I will show you again where she got her specific Feed for her chat forum. You go to her chat forum, click on general discussions, scroll down to the bottom of the page and right mouse click the RSS Feed icon. Select copy link address and you’re ready to go.

Now we’re going to head over to Buzzom.com. This is a cool little tool. There is a free version and a paid version and in this case we are going to use the paid version but we need to get logged in first. Since I am already logged into Arlene’s Twitter account all I need to do is click on Log In with Twitter and it will automatically log me in using her credentials from her Twitter account.

This will load a page where we need to click on allow and now we are logging directly into the Buzzom account. It redirects you back to the application where we can set up our Feed.  The tool we are looking for is called Feed Management. It reads, “Schedule your status messages to reach out to people on Twitter and FaceBook at different time zones. You can also control the number of updates, time cycle for your updates and repetition of your updates.”

This is very simple to set up and Arlene has set up a number of Feeds from EpilepsyMoms.com as you can see. It looks like there are about 10 or 12 of them there. This one on top is her main Feed so that any time anything happens on the main area of her website it will automatically send a tweet over to Twitter. Down below that are her various chat forums. She has this set up all individually.

To add a Feed it’s very simple to do. At the top of the page there is a field to paste your Feed url. Below that are boxes for your preferences on this particular Feed. In this case we want to update Twitter and we only want to update it once. You can actually have your post repeat so that it sends to your Twitter account over and over again but that’s not a preference of mine. I like to send it out once so you enter number 1 in that field.

If you do want it to repeat you enter the number of times you want it to repeat under the “repeat” field. The next box allows you to add a signature if you want but I usually don’t. You can also choose to send this over to FaceBook and select the various settings as well if you wanted to. Then you simply hit save and it will add your Feed to the list below.

If you have something you want to repeat a little bit I recommend being careful with it. You don’t want to spam Twitter. They are very sensitive to that. But that’s essentially it. All you need to do is log into the paid version of Buzzom.com and add in the Feeds you want updated automatically. If you only want your main Feed so that every time any action is added to your site it will automatically tweet to Twitter for you.

If you want to set up a separate one for your podcast you just add in another one. You can add a third one for your chat forum if you have one and then you can add one for your blog separately as well. You can set up as many RSS Feeds as you want but start off easy. Don’t get too carried away with it as you get comfortable with it all.

I think this is probably pretty straight forward. Good luck and I think you will find this a great, easy and reliable way to keep your Twitter account active and vibrant and continually bring your Twitter followers back to your site.

Lesson 16 – RSS Feeds Pt02: Preparing Your Feeds

In this video I would like to show you how to prepare you RSS Feed. If you are using Word Press, Drupal, or any one of the major content management systems for your website you will find that they all come with an onboard RSS Feed.

When you are using Word Press all you typically have to do is type in the word ‘feed’ at the end of your website address, i.e. www.jamesmartell.com/feed, and you will see the actual feed itself. It looks like a bunch of gibberish. It displays differently in other browsers as well so if you happen to be using Mozilla FireFox or Internet Explorer it might look a little differently than you are seeing on the screen. There is no need to worry about the appearance. All you really need to take note of is the actual address for the feed itself.

Before we go any further one of the things you want to determine is exactly what you want to create an RSS Feed for. For example, depending on the type of site you have you can set up the RSS Feed individually and for the entire website. For example my Feed is JamesMartell.com/feed. Any time I add a new blog post or podcast to the website it will be sent automatically to anyone who is subscribed to the main RSS Feed.

Also I can use this Feed to submit to the RSS Feed directories. Then any time I add a new blog post or any other content to this website all of those directories will be instantly and automatically updated if I used this Feed.

Now if I want to segment things a little bit I may want to set up separate RSS Feeds. I might want to set one up for the blog, one for the podcast and one for the chat forum. This allows people to sign up for the feed they are most interested in. For example if somebody was only interested in the podcast or chat forum they can choose to only be alerted when I add content to those areas.

Arlene does this on her site where she has a separate RSS Feed on her site for the chat forum so that any time somebody goes in and creates another post in the chat forum anybody who is subscribed to her chat forum RSS Feed will be instantly alerted to a new post or comment that has been added to the chat forum. You may now want to think this through a little bit. It’s not complicated. It’s just a matter of deciding what you want to have an RSS Feed for.

Locating Your RSS Feed

Once you’ve decided that you need to find the RSS Feeds. Now in the case of Word Press the main feed is as simple as adding ‘feed’ to the end of your url address. Drupal is a little more complicated because you actually set up Feeds based on the categories so anytime you add a new category to your website a new Feed is automatically created. It’s just a matter of going out and finding the address of those Feeds.

I’ll head over to Arlene’s website to show you an example of how Drupal sets up Feeds. If she wanted to set up an RSS Feed for each one of her chat forum threads she would click on chat forums and begin to drill into the site a little bit.

For example if a visitor was subscribed to the RSS Feed under the General Discussions thread then any time somebody adds a post to the General Discussions area of the chat forum that person would automatically be notified. If you look on the page you can see the RSS Feed link on the sidebar is the main Feed for the entire website but if they only want to be alerted when the General Discussions is updated they would simply subscribe to the Feed at the bottom of the page. Then they will be instantly alerted anytime this chat forum is updated.

To grab the website address for this Feed if you happen to be using Google Chrome you simply right click on the Feed icon and select ‘copy link address’ to copy it to your clipboard. Now you can add that Feed address to your list. In this case it would be added under the chat forum area Feed.

You would go through and find the different Feeds you need inside the Drupal platform whether it be for the chat forum or the blog. To grab the Feed for the blogs you simply click on Blogs and scroll down to the bottom, right click on the Feed icon and copy that link address again. You can see the Feed for the blog is a little bit different than for her chat forum, so every one of these Feeds will be slightly different.

It’s just a matter of tracking down these individual Feed addresses on your website. If you’re using Drupal I just gave you some pretty good clues there and Word Press is very, very simple.

Choosing RSS Feeds

Now, like me, you may want to offer more than one RSS Feed. You may want to have the RSS Feed for all your content but then you also want to set up a Feed for your blog or chat forum individually. The reason you would want to set up individual Feeds is if you wanted to submit your podcast to the podcast directories you’d need to actually have a Feed for that. The same goes for your blog if you wanted to submit your blog to the RSS Feed directories you want an address for that.

The same goes for your visitors. You may want to offer them choices where they have the ability to subscribe to all of your content, your blog only, podcast only, or your chat forum only. To do this though we need to set up Feeds for each of these areas on your website using a service called Feedage.

Using Feedage.com

If you head over to Feedage.com you can actually set up a free account by clicking on the sign up link. It’s a basic little form so I’ll leave that to you but before you even get logged in there is a little tool you can use for free. It’s under “promote content” and then is the third option on here that says “create an RSS Feed from any webpage.” It says, “Your Website does not generate RSS Feeds? No problem. Use our free html2rss converter to create a RSS Feed from your website. Then submit these RSS Feeds to Feedage.com and other RSS aggregators. “

Now let’s show you how to do that. It’s actually a very simple process. You simple head over to your website and find the particular page you want to create a Feed for. In my case this is the Affiliate Buzz area of the website and every time I add a new Affiliate Buzz to the site it automatically shows up here. What I want to do is grab this address the top by highlighting it, doing a right mouse click and selecting copy.

Then I’ll head over to Feedage.com and click on Create an RSS Feed from any Webpage. I will then paste that address into the field provided and click on ‘create RSS.’ Now you can see that I have created an RSS Feed for that exact page. Now we want to copy this and add it to my list of Feed addresses.

Just to show you, when we paste this new RSS Feed into the web browser you will see that it has created an RSS Feed for that particular page. It shows up as gibberish again because it’s just coding and the search engines RSS Feed readers will automatically take the raw text and properly format it based on the content management system they are using to display it to your subscribers.

You can see that is the Feed for my podcast and now I can do the same for my blog. To set this up for your blog it’s the same idea. I have a blog area set up on my website. I simply click on that, grab this url and then go in and create another Feed.

Once you have these Feeds you want to submit to the different directories. In this case we are going to submit it to Feedage.com. Let me get logged in to show you how to submit it here. Once you’re logged into the dashboard you need to click on RSS Feeds and then select ‘add Feed’. Then you paste the Feed url into the area provided. You can give it a title. In my case it will be called Affiliate Buzz Podcast. Then we’ll select the proper niche and in my case that’s business. You want to select enable and then click ‘save’.

Now this Feed is live and has also been submitted into the Feedage.com directory. You can see the title of the Feed right there. It shows the niche as business. It shows you stats for the number of subscribers so you can track how many subscribers you get to your feed and so on.

I think that probably gives you what you need to know to set up your Feeds. You will want to repeat this process again for each of the areas on your website. Get yourself a little list like the one we have here because you are going to need these as we begin to submit these to the various directories.

Go ahead and get your Feeds set up and in the next video we’ll really show you how to get promoting these Feeds.

Lesson 15 – RSS Feeds Pt01: Introduction

In this video I would like to show you how you can submit your RSS Feed to a variety of RSS Feed directories. These directories are simply websites where people can search and subscribe to the RSS Feeds of their choice. The nice thing about this is you can list your feed for free in quite a number of directories.

When someone goes to any of these directories and does a search on your topic they can find and subscribe using your RSS Feed. Then any time you or your writer adds an article, post, or podcast they automatically receive notification of it.

There are a few levels to how all of this works but if you follow along I think it will all be clear very shortly. I would like to use my wife Arlene’s website to give you a mental picture of how this fits together. It can seem a little complicated but it’s not. It’s actually quite simple and by the time we are done with the RSS Feed video I think you’ll have a real good grasp of how to get started.

Arlene’s website is called EpilepsyMoms.com and I happen to be on one of her podcast pages. It doesn’t really matter which page I am on because all of her pages have the RSS icon. You’ve probably seen these around.

RSS is a three letter acronym for Real Simple Syndication and it allows people to subscribe to this feed so that when Arlene’s website is updated the subscriber receives a notice letting them know she just updated a page on her site. You want to have this set up in the exact same way on your site so when anyone subscribes to your site they will be automatically updated when you add new content.

When I click on this RSS icon it takes me to a page that lists the content on the website in a very clean, simple format. This one displays Arlene’s ten most recent posts that have either come in as a blog or podcast.

You’ll notice a box at the top that allows people to subscribe to this feed. There are a number of ways they can do this either using Google Reader or iGoogle, which are tools that allow them to store and read all the feeds they are subscribed to.

I like to use Google so I simply click that from the drop down box. Then I click the subscribe button. The next page asks me if I want to add this to my Google Homepage or Google Reader. I prefer the Homepage and now it will add a little box in the top area of the Homepage that lists the three most recent posts on her site.

Now any time I log into my iGoogle account I can see her latest posts. They are always right in front of me. This is great for you because once your RSS Feed gets out and popular any time somebody comes along and subscribes they will get an update of what’s new on your site. Then all they have to do is click on the link and they come directly to your site. It’s a beautiful way to build additional traffic into your site.

That’s it from the user’s point of view. If you have an RSS button on your site people can subscribe to your feed automatically. Of course you can promote it and the more you do the better. I would highly recommend using your free report as an incentive and you’ll be doing well if you keep going in that direction.

RSS Feed Directories

There is a variety of RSS Feed directories out there that we can submit our feeds to for free. It takes a little bit of legwork. I need to give you some cautionary tips right up front. You’re going to see all kinds of services that will promote your RSS Feed to a million directories for $12.95.

Don’t buy into these. This is a manual job. This is something you want to do step-by-step one at a time. It’s going to take some time and as you’ve seen with the blog commenting and chat forum posts it requires you to get organized and get focused.

I know many of us are busy but we need to put that aside and get a game plan in place to get these sites seriously promoted so you can get your revenues rolling. I think you’ll find that is fair enough.

Let me show you a couple more quick things here before I show you how to do your own. The RSS icon over in the right had column takes you directly to the feed page. When you are here you want to copy that address in the menu bar into your clipboard.

Very early on Arlene went out and did a search for RSS directories to submit her podcast or blog. In her case she did both. I’m going to give you some examples of what that looks like now. If you go over to Google you can see she now shows up in the search for her topic. You’ve heard the saying all roads lead back to Rome and in this case all feeds lead back to your site.

I haven’t had a chance to go through all of these yet but here is Twitter, which we will talk about in an upcoming video. Here is MirPod, which is the site she submitted her podcast RSS Feed to. In most cases this is seriously as simple as taking that website address I just copied and pasting it into a form here. You may need to fill out a few other forms before you hit enter but it’s really very simple.

MirPod is an RSS Feed directory that happens to focus on podcasts. If we went to the homepage of this site we would see a whole directory of feeds to various podcasts. You can see them all listed here in a neat format for various different websites. There is no end to the imagination of people doing podcasting.

Arlene’s podcast is listed in here under epilepsy information. If somebody came in looking for epilepsy information they would find Arlene’s podcasts. It provides the title of the podcast and a brief description of what each one is about.

They can play the podcast here. They can click through to Arlene’s site. They can bookmark it here and more importantly they can subscribe here. Of course in Arlene’s podcasts she is always inviting them to come back to her site. This is just one of the directories she submitted to for free to get additional exposure.

We can go back out to the Google results and head down to the next one on the list called PodFeed. It only took her a few hours to really sit down and distribute her RSS feed to these directories.

She took some time to have a nice little icon created that she could submit with her podcast. You may want to do something similar if you’re submitting your blog, the articles you are writing or your podcast. It gives you a little bit of branding.

If you scroll down the page here a little bit you can see her list of podcasts. They can download this podcast here. They can hit the play button and play it right on this website. If they want to see all the episodes there is a link provided for that there.

This directory also offers the ability to share this around on the net in their FaceBook account. They just click on the FaceBook link and that takes them to the page to log into their FaceBook account where it loads the podcast. If you don’t like the picture it displays you can select no thumbnail and then hit share.

That will put that directly into my FaceBook account where all my friends can now view it. You can see that this can start to spread around very, very quickly here. In addition to sharing the podcast around they can send us an email or simply subscribe to the feed right here.

It only took her minutes to register for this, then log in and submit her feed. Then a little spider from this website went over to EpilepsyMoms.com, scooped up all this information and published here automatically.

You can imagine how powerful this is if you would take the time to submit your RSS Feed to all of these directories and seriously get busy about this, either by enlisting help from your friends and family or doing the work yourself to get it done. I enlist the help of my kids often to this type of thing. Arlene did these on her own.

The other benefit to getting the first submission done is that you don’t have to do it again. The next time you add another article to your site it automatically shows up here. It feeds over here automatically.  This is a one-time effort. You will quickly start to see that however often you are updating your site, your feed will be updated as well.

In the next video I am going to give you a list of directories to get started with and how to actually do the submission. This video is just to lay the groundwork and help get you primed for the next step. Hopefully you are getting excited about this because this is pretty cool stuff.

Here is another podcast directory that Arlene’s podcast is automatically updated on. There is her photo again. Every time she does an update on her site it feeds over here for free.

You can see on this site there is a link back to the website. Sometimes you will actually get a backlink from these directories as well. Not all the time though. Most of the time there is a no follow tag on there. That’s okay because they can come in and click through to the website.

Arlene didn’t have this traffic. Somebody came in and did a search for epilepsy. They came across her feed and maybe they have a child that is having problems with epilepsy like our son did. They can listen to the podcast here, download it to listen on their iPhone, download it as an mp3 to their computer and then of course they can click the link and come right back to EpilepsyMoms.com.

RSS Feeds are amazing and most people never take advantage of them. Of course you are going to and I’m going to show you how in great detail in the next video. Until then let’s be sure that we are still getting organized.

We talked about getting organized a few videos ago. I hope you took me to heart on that because you can see I am going to start layering some information on you quite quickly here. I think you are going to start having some ‘aha’ moments here when you realize how powerful submitting your site to 100 RSS Feed directories really is.

When you realize all 100 of those directories will be automatically updated when you update your site and you only have to do this once you will really want to sit down and get organized to get this done.

You should continue to do your blog commenting and posting in the chat forums. It’s very important stuff. This is more of an information video at this point. I’m not going to give you any to do items but buckle up your seat belts because it’s going to start to get interesting.

We’re going to get the RSS Feeds done. Of course we are moving towards PAD after we get through Twitter and FaceBook. The nice thing about PAD is that once it starts going out you can start tying it all together through FaceBook, Twitter and the various social bookmarking and networking sites. You’ll start to see you’ve created this large net of potential sources of traffic.

These little podcast directories I’ve showed you are an ideal way for Arlene to get traffic back to her site. Keep going. You’re doing well. Keep working on your blog commenting. We’ll also get into more detail on the SEOBook toolbar coming up so keep going and we’ll talk again soon.

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