Coffee Talk with Donald Landwirth
In this edition of Coffee Talk, James Martell, founder of The School of Internet Marketing, talks with Don Landwirth about the power of using audio to engage your audience. Podcasting, in particular, is a relatively untouched online marketing tool that can help you get ahead of your competitors by giving your audience a fresh way to connect with your business.
Many business owners are unaware of how podcasting can help them grow their business. Don works with and represents Spreaker, a company that offers an opportunity to delve into podcasting, whether to establish a career in radio or to simply improve personal branding.
Don has his own podcast, The Free COO, where he covers advice on building and running a startup company. As the consulting COO for Spreaker and through his work with several other start-ups, he has gained key business insights that he shares through his podcast.
Podcasting - A Unique Way to Connect with Customers
As Don points out, creating audio content is easier for many people than producing consistent blog posts. We all know that creating fresh content is a must if you want to get ahead online, and podcasting is just another way to do so.
Connecting with customers through audio can be helpful in a variety of situations:
- Establish credibility within your industry
- Educate your customers
- Publish content in a unique way
Don talks about how he found it difficult to keep up with a written blog consistently, yet podcasting is simple and fun for him. Everyone’s different - there is no one-size-fits-all approach to online success. If you find yourself gritting your teeth when it comes time to churn out the next blog post, you might find that podcasting is a better fit.
It’s Easier than Ever to Publish Your Own Podcast
James recalls his first podcast experience and explains how far the technology has come. Creating audio content is more simple than ever before. The bandwidth and speed issues of yesterday are no longer a problem.
Spreaker, for example, allows content creators to put out a podcast with nothing more than a web browser and built-in computer microphone. The company even offers a smartphone app to allow users to stream a live podcast as well.
There’s no limit to the approach you can take with podcasting. Don shares several real-life examples of how people are using this new form of content creation for both business and personal uses. Internet marketers and mom-and-pop types alike have seen benefits of podcasting. James agrees, stating that podcasting could fit most any business in some way.
Integrate Your Podcast with Social Media
Another exciting aspect of publishing a podcast, with Spreaker in particular, is the ability to push updates to your social media accounts. By taking advantage of these options, you’re able to be publishing more content all across the board in a remarkably simple way.
James uses this sort of technique with his own business, arranging his website at the “center” of his online presence and pushing each piece of added content to various social networks.
Listen in to learn about how to use your podcast to connect with your audience and boost your business presence online.
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