Podcast #8 – Attracting New Customers with Facebook – It’s Relatively Easy!

Stephanie LichtensteinInterview with Stephanie Lichtenstein

In this episode of The School of Internet Marketing, founder James Martell talks with Stephanie Liechtenstein, founder and president of Micro Media Marketing about gaining new customers simply by taking advantage of the free and low cost tools that Facebook provides for business owners.

According to Wikipedia, as of September 2012 Facebook has over 1 billion active users, with more than half of them using Facebook on a mobile device. With that kind of potential audience, business owners are paying attention to Facebook?

Learn About Facebook Tools from the Experts

Stephanie is an instructor at The School of Internet Marketing, but she also works in the field where she constantly researches new strategies for internet marketing, as well as social media marketing campaigns. A highly sought-after speaker for industry conferences who works with Fortune-500 companies on a regular basis, Stephanie’s impressive background qualifies her as an expert in her field.

Whether you need a Facebook page for your business or you have a Facebook page for your business that is underused and overlooked, having a business presence on Facebook is important for the following reasons:

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  • A business page helps to distinguish between your professional life and things that are more appropriate for your personal page, like family pictures or sharing YouTube videos.
  • Facebook business pages can help promote your business whether it is a brick and mortar structure at a physical location or an internet company.
  • A business page can help attract a wider audience because of the large amount of people who use Facebook.
  • Facebook business pages can be used to promote marketing strategies like contests that involve sharing the page with friends and family.

James goes on to share astounding Facebook statistics, including the fact that there are more than 1 billion new posts made each day on the social network, the average user spends nearly 7 hours per month (or about 24 minutes per day) on the site, and 1 out of every 5 pages on the internet is now on Facebook. The world seems to have all migrated to Facebook!

The Facebook Graph Search – How It Helps People Find Your Business

Even if you don’t like using Facebook for personal reasons, social media has changed the way we get our news, business, and other information. If you aren't using Facebook to promote your business, it is likely that your competitors are doing it.

As an expert on how to use Facebook to attract new customers, Stephanie is up-to-date on all the latest technology. However when it comes to searching for your business on Facebook there are some things that customers do that remain the same. Some things a customer will frequently try include:

  • Checks to see which friends also “like” the business page
  • Looks for a current address, telephone number, and map
  • Makes sure the page is active with current content

Stephanie shares that having the above details taken care of will make it easier for others to find you. Tune in now to hear the entire episode and learn how Facebook’s new tools can help you raise your bottom line.

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