Building Your Own Business Website Can Save You Time And Money. Read On To
Find Out How!

From: James Martell

Re: Building Your Business Website, The Fast, Easy, Affordable Way!

Dear reader,

As you’re probably aware, having a business website is a necessity for small businesses in every niche.

A business website lets you reach out to customers, generate new leads, and expand your market share, in ways that traditional offline marketing methods just don’t allow.

Amazingly, in spite of the proven marketing power of business websites, over 50% of small businesses still DON'T have a website.

But perhaps even more surprising is the fact that most businesses that HAVE websites, never optimize their site in such a way as to maximize lead generation, sales and earnings.

The truth of the matter is, most business websites out there just plain STINK. They aren't search engine friendly (or optimized). They don’t have contact forms for lead generation. They don’t have mobile-friendly versions for smartphone users.

And what’s even more amazing is, many business owners pay THOUSANDS for these lackluster sites, when they could build FAR BETTER, marketing-oriented pages for just a few hundred dollars!

It’s all such a shame, because…

… The Truth Is, Building Your Own Business Website Is Easy!
If you know which tools to use, that is!
I’ll get to that in just a minute.

But first, let me introduce myself.

My name is James Martell, and I’m the founder of The School of Internet Marketing.

The School of Internet Marketing is an online educational institution dedicated to helping individuals succeed with Internet marketing.

In that time, I realized that the dream of making money online was rapidly becoming a reality for more and more people.

Today, more than 10% of the population earns their full or part time living online.

And with technology bridging the gap between ambition and practicality more and more every day, that number is only going to continue growing in the foreseeable future.

To fill the growing demand for online business schools, The School of Internet Marketing offers web-based educational solutions for people who want get their foot in the door in the online business revolution.

Currently, The School of Internet Marketing offers courses in every subject relevant to Internet marketing and online business, including:

Web development
Search engine optimization
Video marketing
Social media marketing
And so much more

All The School of Internet Marketing courses are taught by expert instructors, subject matter experts who have developed successful businesses and more importantly -- who work in the field everyday doing exactly what they teach.

Today, I’d like to introduce you to the instructor for our web development course—Build Your Website in a Weekend: Don Campbell.

Don Campbell Has An Impressive Resume, --
And Will Teach YOU In Simple Steps -- Exactly
How To “ Build Your Website In A Weekend
Don Campbell lives and breathes computers and technology.
He has helped thousands of small businesses create WordPress websites and position themselves for top local search results – delivering new customers every day from the web.
He can help you do the same!
Don regularly presents at international technology conferences that have included TechED, IBM WebSphere and most recently at TechCrunch 50 in front of an audience of thousands.
Don has advised hundreds of companies including eBay, Amazon, FedEx, Cisco, and Ford on their web content management tools.
Don lives in Silicon Valley, his "tech heaven" and spends time at the Google campus regularly to stay cutting edge on the very latest local search techniques.
Don Campbell is a guy I am proud to call my friend.
Developing A Successful Website Is
Easy …With A Little "Know How"

Hi, it’s Don Campbell here.

If you're ready to finally put the Internet to work for you -- to develop a powerful website that displays your business to the world AND helps you generate new leads and sales – then you’re going to love what I have to share with you in this letter.

I am going to teach you develop an attractive website that for less than 1/10th the price you’d pay a developer to build one for you. Working step-by-step, you will learn to construct a search engine friendly, social media integrated and a touch-enabled mobile website for your business.

I'll introduce you to WordPress, the world's most popular website develop platform -- steady stream generate leads, attract new customers.

There's no magic to developing a successful website.

I'm simply showing business owners how to be in the right place at the right time -- to take advantage of six explosive Internet trends:

  1. The acceleration of local search volumes due to unprecedented smartphone adoption
  2. The growing ubiquity of mobile payment devices
  3. The release of Google+ Local
  4. The release of Apple Maps (and inclusion and Yelp reviews front-and-center)
  5. The release of the Google Maps app
  6. The release of Facebook nearby
And so can YOU!
If generating new business appeals to you, keep in mind, I have taught thousands of business
owners how to develop a successful web presence for their businesses.

But, keep in mind, there is WORK to do here -- and a skill set you'll either need to possess or develop.

What you need is basic software and Internet proficiency -- plus a desire to learn and to be coachable.

This page has been organized to give you ALL the facts relevant to making a decision that is RIGHT for you.

If after careful consideration, you invest in my training, then I promise -- you won't be disappointed.

In fact, I guarantee it.

As a unique way to share some of my concepts on website development before you make your decision
-- I've placed a 20-minute audio above, which includes my discussion with school founder, James Martell.

I wish you all the best in whatever you decide.


Don Campbell,
Instructor, Build Your Website In A Weekend

You Will Quickly Discover That Building A Business Website Yourself -- In Just 2 Days Using WordPress -- Is Not Only Achievable But Very Empowering!

“Build Your Website In A Weekend” is a complete course on how to build a business website yourself using WordPress as your content management system.

And believe me, the title of this program is NOT just a marketing gimmick.

Once you see how easy it is to set up and install WordPress on a hosted server and start adding content, you’ll discover that the goal of building a website in just two days is not only achievable, but very empowering.

“Build Your Website In A Weekend” is a 6-part video series that walks you through all the major phases of building a website, including:

Installing WordPress.
Customizing your website.
Optimizing your website for marketing.

In the course, Don Campbell walks you through each of these phases of WordPress website development using real-world examples of sites that Don helped students develop.

Real World Sites That Don Helped Students Develop

Each and every principle and concept Don introduces in the program is backed up with a real case study.

Don takes each website apart in a series of screencasts, where he points out exactly what was wrong with the website before, and how we were later able to correct it.

Everything is explained and illustrated in meticulous detail.

For example, whenever Don tells you to do something in WordPress, he gives you a screencast where he walks you through each of the steps on his own computer screen, so you literally CAN’T get it wrong!

Course Format

All of our courses are 100% web-based and you can access your classes from your laptop, tablet, smartphone or desktop computer.

The “Build Your Website in a Weekend” course is designed to teach you exactly what you need to do to bring your site live, without unnecessary tasks or content that can actually slow learning.

You’ll learn through streaming videos, companion audios and printed materials and be fully supported by MP3 audio interviews with industry leaders, live Q&A and coaching sessions, chat room discussions and personal interactions with other students and your instructor.

You not only get extremely valuable information, but a support team and system that is fully committed to your online success.

You Will Quickly Learn How To Build Your Business Website Without Sacrificing Quality

“Build Your Business In A Weekend” is not just a training—it’s a full course, a complete EDUCATION in how to build your business website as quickly and efficiently as possible, without sacrificing quality.

Here’s just a preview of some of the amazing things you’re going to learn about in the program:

Why most websites don’t work. Some key reasons why most business websites FAIL, and what you can do to avoid these common traps.
The 7 Habits of Successful Websites. 7 key features that separate business-generating websites from ineffective websites.
WHY you should use your website as your business online HUB, a central piece of web real estatethat prospective customers can use to find information, contact you, and even place orders.
Why it’s CRUCIAL that your business rank well in the search engines, and how you can make this happen.
Why WordPress is the absolute BEST platform for building your small business website, and how it can help you not only build a great looking website, but also improve search engine rankings, user engagement and sales figures as well.
How to use WordPress themes to DRAMATICALLY cut down on the amount of time and money you spend developing your website.
How to use WordPress PLUGINS to add dynamic content to your site, track performance metrics, and generally turn your website into a well-oiled online business machine!
How to choose the best domain name and hosting provider for your website. Why a short, catchy and memorable domain name will win out over a forgettable name every time, and how to make sure your website name as the features you want it to have.
How to install WordPress on your hosting service, letting you use the powerful WORDPRESS CMS on your very own piece of web real estate! (This step is CRUCIAL for business owners who want to make the absolute BEST website possible, because some of the best WordPress themes are third-party developed and therefore only available on independently hosted WordPress sites).
How to customize your website to give it a distinctive look and theme that reflects YOUR business brand—even if you used a theme. You’ll quickly discover that WordPress gives you a HUGE amount of flexibility and control over your site’s look and feel, even when using a theme.
How to add content (text, images and video) to your site’s home page, as well as to other pages on your site.
How to add sidebar navigation menus on your site to make it easier for viewers to access content on your site. One of those extra features that contribute to SEAMLESS ease of use and convenience for your customers, making it more likely that they will buy!
All about SideBar widgets—extra features appearing on the right or left side of your site that enhance user experience. Perfect for business owners who do not want their website to have the classic “BLOG” look.
How to turn your website into an all-purpose marketing channel that generates leads and drives sales. Find out what makes the difference between a site that SELLS and a site that FAILS (hint: it has more to do with WHAT’S ON THE PAGE than how “pretty” the site is, despite web designers who’ll try to tell you otherwise).
Why you need to PUBLISH CONTENT on your site to make it as effective as possible. The most effective business websites are not stationary, they’re updated regularly with articles, blog posts, and videos that educate and inform visitors. Find out why GIVING INFORMATION AWAY like this actually HELPS you get sales!
SEO basics. How to use backlinks, keywords and design features to get your website on the first page of Google and other search engines. Studies have shown that a site on the first page of Google gets found more than 5 times as much as a site on the third page. Use this to your advantage!
How to turn your website into a LEAD-GENERATING MACHINE! Everything you need to know about online lead generation.
How to accept payments on your website. How to use WordPress widgets that enable you to take payments directly on your site—this information is absolutely CRUCIAL if you want to turn your site into a money-making machine!
How to measure sales and performance results on your sites using performance measurement tools.
Simple shortcuts to save you time and money when building your website. It doesn’t matter HOW GOOD YOUR SITE IS, if you waste too much time and money building into it, that will eat away at your profits. Use this information to make sure the lessons learned about building a great site don’t go to waste, and that you don’t lose sight of the big picture.
How to optimize your site for the mobile web. The mobile web is the fastest growing segment of the internet, with smartphones expected to outsell PCs and laptops COMBINED in 2014. Ignoring mobile functionality is one of the biggest mistakes webmasters make—make sure you don’t fall into this trap; mobile-optimize your business website!
A detailed, in-depth look at my own WordPress theme, Small Biz, custom designed and built to be used for small business websites. One of the most flexible and adaptable small business themes in the WordPress Universe!
And dozens of extra tips, tactics and techniques for building the most powerful, effective sale-generating business website using WordPress’s affordable and easy to use web development tools. Once you’re finished with this course, you’ll know EVERYTHING you need to know to build an effective business website, saving you THOUSANDS on the cost of hiring a designer.
“Build Your Business In a Weekend” is delivered as a series of video trainings, meaning that you get 6 video tutorials narrated by Don, where he walks you through all the concepts and techniques in the course.

But, the entire course offers much more than just the videos. When you invest in The School of Internet Marketing as a member, you will receive:

  1. The narrated video courses where Don explains each and every step my WordPress development method in detail.
  2. Detailed audio recordings of the video course, which deliver the exact same content so you can listen to it while you’re driving, working out, or eating lunch.
  3. The text transcripts which you can annotate and use for quick reference any time you need a quick refresher.
  4. Access to the private member’s area where you can ask any question you like 24/7.

And finally, twice monthly live Q&As held in our online conference room – first and third Thursday of each month – all sessions recorded for playback and review if you are unable to attend live.

As A Member, You Get Access To ALL Courses And ALL Interviews – No Strings Attached!

Yes! You read that right!

As a member, in addition to receiving Don Campbell’s full “Build Your Website In a Weekend” training course, you will also receive access to ALL courses within The School of Internet Marketing, covering topics ranging from Facebook and Twitter, to YouTube, email and mobile marketing and so much more.

In addition, as a member, you will receive INSTANT access to the 80+ “Coffee Talk” interviews hosted by myself, where I interview handpicked guest experts covering topics important to you.

As a member of The School of Internet Marketing, you get access to Don Campbell’s course AND all the courses, and all the interviews and everything outlined below.

Online Courses
Step-by-step video tutorials, graphically rich presentations,  companion audio and transcript
Coffee Talk Interviews
Continuing education series, stay up-to-date on what's working, expert interviews, MP3s
Private Chat Forum
Ask questions and get answers, 24/7 access, interact with other students and instructors
Instant access to proven services and providers recommended by instructors
Live Q&A and Coaching
Held twice monthly, online conference room, ask questions, recorded for play back and review
Coaching Club
Archive of live recordings from the twice monthly live Q&A and coaching sessions, downloadable
Facebook Group
Member only, meet n mingle, share success stories, brainstorm, engaging, fun and sociable
My Profile
Easily modify your personal member profile, updates passcode, display name and email address
Events Calendar
Calendar of live Coffee Talk interviews, special live trainings, live Q&A and coaching sessions
Help Desk
Billing and technical related questions, by email or telephone, 9 to 5pm Monday thru Friday
Certificate of Achievement

This practical, skill-oriented course provides you with interactive workshop style lessons that build skills important to marketing online. This course is for you if you are an aspiring Internet marketer.

Take the course, and complete your website to earn your Certificate of Achievement.

We have made it extremely easy with our secure order form; just enter your name and contact information along with your credit card number or PayPal address, and you’ll be enrolled and ready to start.

Again, let me emphasize that your investment does not JUST get you Don Campbell’s course: once enrolled, you will be a member of The School of Internet Marketing, with access to ALL courses by a variety of instructors, twice monthly Q&A sessions, 80+ Coffee Talk interviews, and access to the member’s area, where you can ask questions and get answers.

Enroll Now!
YES! Give me access to the Build A Website In A Weekend Video Course!
YES! Give me access to twice a month Q&A sessions where I get to ask any
question I want about WordPress and online business!
YES! Give me audio and video transcripts of the entire website development course for easy reference!
YES! Show me how to build a business website in an easy to understand way that I can implement TODAY!
YES! Give me access to the entire course archive of 12+ full courses, plus 1 *new* course each month!
YES! Give me access to the entire Coffee Talk archive of 80+ “Coffee Talk” interviews, plus 2 *new* interviews each month!
YES! Sign me up with the School of Internet Marketing today!
Money Back Guarantee

Don and I (along with the other instructors) KNOW The School of Internet Marketing will help you achieve your goals.

That’s why we back up your tuition fee with a complete, unconditional, no questions asked money back guarantee.

The way this works is simple.

If at any time in the first 60 days after enrolling, you decide you aren’t seeing the value you expected, you can simply email us, and we’ll refund 100% of the fees paid …


It’s really that simple.

Enrolling in The School of Internet Marketing is an investment that can and will change your online marketing forever, getting you more attention, generating more leads, and making you more money than you’re making now.And if on the off chance it DOESN’T do what you want it to, you’re investment is 100% protected and “no strings attached” guaranteed with our refund policy.

It’s a no-risk, no-frills, no-strings opportunity.

The time to act is now.

So go ahead, sign-up today!

Warm regards,

James Martell
Founder, The School of Internet Marketing