School of Internet Marketing Instructor to Speak on Future of Search at the South Florida Interactive Marketing Association (SFIMA)


Search engines are in a constant state of finding ways to bring rich and useful information to users. Highlighted in this talk, Schema, an initiative from the three largest search engines will be a game-changer when it comes to search.

school-of-internet-marketingFORT LAUDERDALE, FLORIDA (PRWEB) - On Tuesday, May 14th, the South Florida Interactive Marketing Association (SFIMA) will hold a summit at the Miniaci Performing Arts Center on the Nova Southeastern University campus in Davie, Florida. Jonathan Goodman, professor at The School of Internet Marketing and President of Halyard Consulting, will speak about the future of search.

His talk will highlight Schema, a new game-changer in the world of search. His lecture will go beyond the basics to explore new ways companies can leverage this tool in order to increase their website’s presence and rankings within the search engines.

The conference will also include three session tracks covering the latest local social media and search-related research. Keynote addresses include Melanie Mitchell and Rob Snell. Snell wrote the popular book, “Starting a Yahoo Business For Dummies,” and testified before the United States Congress as an industry expert in 2008. Melanie Mitchell was vice president of optimization and search engine marketing at AOL.

SFIMA Summit 2013 (

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Please visit for more information.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. Jonathan started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA from Fairleigh Dickinson University, an MS from the College of New Rochelle, and a BFA from the Ringling College of Art and Design in Sarasota, Florida. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing: The Basics.


Press Release: (
Contact: The School of Internet Marketing
(800) 641-9157