Podcast #3 – How to Increase Online Sales with Your Own Affiliate Program

Sarah BundyInterview with Sarah Bundy

James Martell, founder of The School of Internet Marketing, has been a successful affiliate marketer online for over 10 years. The industry’s cousin, performance marketing, is an exciting avenue of promotion for today’s business owners.

In this episode of The School of Internet Marketing podcast, James chats with Sarah Bundy, award winning affiliate manager, CEO and founder of AllInclusiveMarketing.com, and instructor here at The School of Internet Marketing about performance marketing (also known as "affiliate marketing"), a model of advertising that works on a commission base.

A Sales Model Geared for Success

Performance marketing is an exciting and cost effective way to market a business. Affiliates work on a performance base to promote products and services and earn a commission on the sales they successfully generate. Business owners can take advantage of this model to reach wider audiences by offering a commission to successful affiliates, many of whom already have their own loyal following.

Listen in as Sarah explains how it works and what types of businesses do well with this particular model:

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  • Learn how to identify successful affiliates to work with
  • Learn how to set goals for your business with performance marketing
  • Hear what some businesses are doing to step outside the box with performance marketing

Performance marketing offers many opportunities for innovation when it comes to advertising and boosting sales - even James, with 13 years of experience in the industry, is hearing about new strategies performance marketers are currently using.

If you’re looking for ways to expand your business into new markets and reach a wider audience, performance marketing could be just the ticket to reach your business goals.

Did You Enjoy the Interview?

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