Episode #24 – How to Satisfy Google’s Insatiable Appetite for Fresh, Interesting and Relevant Content

James MartellDo you need help finding ways to satisfy Google’s insatiable appetite for new content? Do you want to dominate the search results for your keywords? If you aren’t feeding Google’s desire for continuous, fresh and relevant content, then you’re missing out on higher search results.

Google rankings are the lifeblood of many businesses. Businesses that continually add fresh content to their website typically rank higher than ones that don’t. What are you doing to ensure that fresh content is being added to your website?

If you’re interested in learning more about dominating Google’s search results, then spend 15 minutes listening to this episode of the School of Internet Marketing Podcast.

"Subscribe to the Podcast"
Receive an update straight to your inbox every time we publish a new episode. Your email address will never be shared

In this episode, host Erik Reynolds talks with James Martell, Founder of The School of Internet Marketing and Vice President of Product Development at jambMEDIA, about adding fresh and relevant content to your site for higher Google rankings.

If you have any doubt about Google’s importance to web traffic, then consider this. New York Daily News reported that in August 2013, when Google went down for five minutes global internet traffic took a 40% hit.

This interview is a chance for you to learn how to get the world’s most popular search engine to work in the favor of your business on the Semiahmoo Peninsula.

What Content Means for Websites in Today’s Online Society

This episode kicks off with a definition of what James means when he refers to “content” on a website. He harkens back to his early days on the internet in the late 1990’s, giving examples of what content meant back then and the evolution to what we mean when using the term today.

Content is vital to your website. There’s no real point in having a website if there’s no way for people to find it when using search engines like Google to search for keywords that are relevant to your site.

If you aren’t sure why adding fresh and relevant content to your site for higher Google rankings is important then it’s very likely that you’re not doing what is needed to tap into the traffic that could be visiting your site.

When It Comes to Topping the Search Engine Rankings Content Is King

Next James explains the meaning behind the phrase “Content Is King” in the context of this episode’s topic. He also goes on to answer these questions:

  • How does content impact my Google rankings?
  • Can content help new customers find my business?
  • Are there limits on the types of content I can use?

Now ask yourself these questions: Does your business have a strategy to get content added to your site? Do you know how to optimize your content for keywords that are relevant to your business? Do you currently use content to help boost your Google rankings? If you answered no to any of these, it’s time to reevaluate your online efforts.

How Often Should Content Be Added to Your Website

Then James goes on to discuss the frequency at which you should add content to your website. He also explains what types of content you should be adding, and offers a specific tip for newbies.

Next James uses a local White Rock business as an example, and explains the different ways customers can search for your website, including finding your business through particular locally focused keyword searches.

Adding new content to your site on a regular basis offers unlimited potential for growth. Your competition uses this to drive traffic and gain new customers. Why aren’t you doing the same?

The episode wraps up with some advice from James about other forms of content you can use on your site to increase rankings.

Are You Ready to Begin Dominating the Search Results for Your Keywords?

Do you want to know more about adding fresh and relevant content to your site for higher Google rankings? Would you like to increase traffic and gain customers via higher search engine rankings?

Listen to the entire podcast now. Then if you have questions or comments, ask them in the space below. A jambMEDIA team member is waiting to discuss your feedback.

Did You Enjoy the Interview?

This weekly podcast is loaded with actionable tips, strategies and money making advice you can use to market your business online. New episodes are delivered weekly by email, click to subscribe!