Coffee Talk #78 – Should Your Business Be On Google+? Yes! – Here’s Why

Don CampbellCoffee Talk with Don Campbell

James Martell, founder of The School of Internet Marketing, has been marketing online for over 10 years. Over this time, much has changed when it comes to how businesses should be promoting themselves on the web. In this edition of Coffee Talk, Don Campbell joins James to talk about Google+, the search engine’s new and growing social network.

Don Campbell is provides tools and training for business owners through Expand2Web and has helped thousands of businesses build an online presence. In this podcast, he shares what he’s learned about how to do so on one of Google’s latest service offerings - Google+.

Don is an instructor at the School of Internet Marketing and has experience working with Microsoft as a technology evangelist. According to Don, we’re starting to see the end of the “early adopter” phase on Google+ - it’s time for businesses to get on board.

Why You Need to Make Time for Google+

There are so many social networking sites out there these days - you might be wondering, “Why Google+?” With the social network adding an estimated 625,000 users per day, the traffic alone is reason enough to get on board.

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Don and James know that entrepreneurs are already so busy, that it might be overwhelming to hear that it’s time to pay attention to another social media account. Fortunately, you can get your business info up on the site easily and in very little time. Listen in as Don explains how.

Google+ is admittedly a bit more complicated than other social media sites. Don’t waste time trying to figure out what’s most important to add to your profile - this podcast will help you do so much more efficiently as Don walks you through step by step on how to navigate your way around and how to best use it to your advantage.

Google+ isn’t Google’s first shot at social media. It is, however, the first time they’ve really stood behind what they’re doing it. With the full integration with Google’s other services, one thing is clear: Google+ is here to stay.

Don’t Ignore the Endless Marketing Opportunities Online

One of the most exciting things about Google+ - and many aspects of online marketing in general - is that it’s completely free to use. There’s simply no reason not to be using it. It’s yet another online avenue to get your business in front of customers. The world of online marketing is a far cry from the traditional route of expensive Yellow Pages listings and newspaper advertisements of yesterday.

The transition that a lot of business owners are going through is hard to ignore. Print advertising for small businesses is quickly becoming a thing of the past. More and more, customers are looking to the Internet to find the products and services they need

As James points out, it’s time to adopt the internet marketing mindset. While it’s true that there is a lot to learn, it doesn’t have to be overwhelming. Some business owners seem to think that they don’t need an online presence - don’t get left behind with them.

Getting involved with Google+ and other online marketing avenues will not only get you new customers, but help you build and keep connections with existing customers. You’ll boost customer loyalty - and referrals - by encouraging discussion about your brand on social media.

Spread Content like Wildfire with Integrated Services

There’s infinite room for innovation in online marketing and Google+ is no exception. James and Don share real-life stories of business owners who are doing it right and getting creative with their Internet marketing efforts.

Google is taking the internet by storm with a wide range of services:

  • Google search
  • YouTube
  • Blogger
  • Gmail
  • Google Drive
  • many more...

With integration between these popular services and Google+, you can see why it’s important to include the social network in your efforts to build an online presence. Google+ also appears to be tieing in with search rankings as well as the new feature, Google Authorship Markup.

Getting on board with Google+ is not as complicated as it seems. The best place to start is right here, where Don’s expert insight can help you get on track.

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