Coffee Talk #72 – How to Use Google Plus Local to Attract New, Local Customers

Don CampbellCoffee Talk with Don Campbell

James Martell, founder of The School of Internet Marketing, has seen local businesses skyrocket their customer base by taking advantage of search engine traffic and wants you to do the same. As the leading search engine online, Google offers a new way to get your business in front of local customers that are actively looking for what you have to offer.

In this edition of Coffee Talk, James Martell talks with Don Campbell, a leading Google+ Search expert and President of Expand2Web.com, which provides free tools and training for business owners. He has helped thousands of businesses build an effective web presence. Don is an instructor at The School of Internet Marketing.

Google Plus Local allows you to place a free listing in the local search results of the largest search engine in the world. Doing so is an easy, 100% free way to help customers easily find and connect with your local business.

You’ll learn specific techniques how to use Google+ to attract new, local customers as well as other low-cost highly effective ways to improve online presence.

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Take Charge of Your Online Presence

There’s a powerful transition happening in the marketing world that you need to be aware of. Print advertising is proving to be less effective as people begin looking to the internet for new products and services.

Mobile search is growing; smartphones are quickly replacing tools like the Yellow Pages for people looking for businesses on the go. Local search SEO is a critical part of online marketing for small businesses these days.

In this podcast, you’ll learn exactly where you should start your efforts and gain access to resources you can use to get started. You’ll hear all about:

  • Creating a website
  • Creating and/or outsourcing content creation
  • Improving your search engine rankings
  • Connecting with customers through social media

Using online methods of advertising allows many businesses to abandon traditional avenues like newspapers and the Yellow Pages, which can be costly. Managing your online presence does not have to be expensive, and it doesn't have to take a lot of time.

Google Plus Local - Free Advertising for Small Businesses

Any business can register a Google local listing. If you have a local business, it’s especially important to so with more and more users searching for businesses on mobile devices. By having your listing in place, you’ll be placing your business in line with all of that Google local search traffic.

Each Google Local listing allows business owners to define several key points of information about their company:

  • Business name
  • Photos and videos
  • Phone number and other contact info
  • Location
  • Products and services
  • Parking
  • Website

Don Campbell’s e-course, Small Business Local, can teach you all about Google Plus Local. This six lesson series can help you improve your local search SEO and walk you through setting up your profile, managing online reviews and also what not to do when setting up your listing. The course features a robust member community as well as a twice monthly live Q&A and coaching session with instructors.

Did You Enjoy this Coffee Talk Interview?

Did you know that as a member of this School you receive INSTANT access to an additional 70+ Coffee Talk interviews, plus 2 new ones each month?

In addition, as a member you also receive access to all 101 courses including Don's 6-lesson Google+ Local 101 course at no additional charge. Click here for details.