Coffee Talk Interview #075 – Learn How to Gain Local Customers and Build Brand Loyalty with Foursquare

Don CampbellCoffee Talk with Don Campbell

James Martell, founder of The School of Internet Marketing, has been successfully marketing online full time for over 10 years and has seen the major shift in how customers look for services and products. If you’re in business these days, you need to be online and keeping up with the ever-changing world of social media and marketing.

In this edition of Coffee Talk, James talks with Don Campbell about how to list and manage your venue on Foursquare to gain publicity and increase your online presence to gain more customers.

Don Campbell is a leading social media expert who has helped thousands of business owners build an effective web presence. Don is the creator of Expand2Web, where he provides tools, resources and training for small business owners and entrepreneurs. He also shares his expertise as one of the instructors at The School of Internet Marketing.

What is Foursquare and Why is it So Powerful?

Foursquare is a location-based social networking website that allows users to check in to their favorite businesses via their smart phones in order to earn savings and rewards. The social network boasts over 25 million users. With over 2 billion check-ins on Foursquare, it’s an absolute must to get your business participating in the activity.

When users check into your business on Foursquare, they are potentially sharing it with everyone they’re connected to on social media. What makes it so powerful is not just the drive to earn points and titles by repeatedly checking in, but the ease of integration with other social media avenues like Facebook and Twitter.

You can’t ignore this built-in audience. Foursquare is a powerful tool that makes word-of-mouth advertising more efficient than ever before. A number of aspects of the way people use the web make Foursquare an exciting opportunity:

  • Mobile users are constantly searching for where to find the products and services they need.
  • The ability to create specials to encourage customers to choose your business over and over again.
  • Integration with social media to encourage incredibly efficient “word of mouth” advertising.

The fact is, there may already be customers checking into your business on Foursquare - even if you've never heard of it until now. This edition of Coffee Talk will give you insight on how you can take advantage of that activity and optimize your effectiveness with this powerful social networking application.

FourSquare Rewards - Encouraging Customer Loyalty

You can offer specials via Foursquare to encourage customers to come to your business. Don mentions a number of real-life examples of effective ways that businesses have incentivized Foursquare activity. Don’t miss this talk - you’ll hear numerous ways that you can do the same.

Foursquare makes it fun for your customers to essentially market your business for you with features like badges and “mayor” status. Checking into favorite businesses becomes a game - don’t get left behind!

Too Busy for Another Social Media Site?

Business owners have a lot to focus on these days with everything happening in the marketing world. Fortunately, it doesn't take a lot of time to set up your business page on Foursquare and manage it effectively. Listen in for ways to maximize your efficiency with Don’s Foursquare 101 e-course.

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