The School of Internet Marketing - Podcast

Welcome to The School of Internet Marketing podcast, featuring candid conversations and inspiring stories of online success. Click here to subscribe for FREE!

Episode #030 – Case Study: Chiropractor Employs a Handful of SmarterLocal Strategies to Consistently Attract 16-20 New Patients a Month from the Internet!

Dr. Cale CopelandJames Martell, founder of The School of Internet Marketing talks with Dr. Cale Copeland from Victoria Family Chiropractic about the exact steps taken to successfully increase the number of new patients through the door from the Internet from 1 to 16-20 per month.

Episode #29 – An Introduction to WordPress – Why 80,000,000 Website Owners Can’t Be Wrong

James MartellAre you looking for the next website platform to extend your brand’s reach? Have you heard of WordPress and are looking for more information? WordPress is a powerful content management system which can really project your online presence to your audience. Therefore understanding the platform is essential. [Read more...]

Episode #28 – Your Website is the Hub. Why It Is Critical You Take Back Control

James MartellAre you a business looking to expand your online reach? Do you regularly partake in online marketing including social media marketing, blogging and email marketing? Are you wondering what the most important element of your marketing is? No matter what marketing avenue you focus upon, the importance of your website cannot be underestimated. [Read more...]

Episode #27 – How to Locate and Hire a Writer that Will Capture the Voice of Your Company

James MartellAre you a business looking to create content for your online marketing activities? Are you thinking the task is too much for you or a team member? Are you looking for a professional writer to take over the task? Writing the marketing content of your website can be a daunting job, especially if writing is not one of your fortes. Finding a writer to do it for you can be an excellent business move. [Read more...]

Episode #26 – How to Organize a Publishing Schedule for Your Website that’s Pleasing to Google to Ensure Top Rankings and Long-term Success

James MartellAre you struggling to keep up with the demands for fresh content by Google? Thinking you aren't writing enough new content to grab the attention of the search engines and therefore not generating any visitors? You can solve the problem and generate regular traffic to your website by organizing a publishing schedule. [Read more...]

Episode #25 – What Should I Write About? The Answer Is Surprisingly Simple (and Painfully Obvious Once You Hear It!)

James MartellDo you struggle with generating ideas to write about on your website? Concerned your content will not attract the search engines or the visitors? Business leaders are forever asking the question: “What should I write about?” when they are thinking about their online marketing. Content is very important and Google is forever attempting to adjust the way it ranks pages so quality content comes to the forefront. [Read more...]

Episode #24 – How to Satisfy Google’s Insatiable Appetite for Fresh, Interesting and Relevant Content

James MartellDo you need help finding ways to satisfy Google’s insatiable appetite for new content? Do you want to dominate the search results for your keywords? If you aren’t feeding Google’s desire for continuous, fresh and relevant content, then you’re missing out on higher search results. [Read more...]

Episode #23 – Why Online Reviews Are Vitally Important for Your Internet Success (and How to Get More of Them)

James MartellDoes your company encourage clients to use online reviews? Are your customers leaving feedback in places that increase the reputation of your business? If you haven’t learned the importance of getting more out of online reviews then you could be missing out on a bigger bottom line. [Read more...]

Episode #22 – How to Claim Your Business Directory Listings (A Simple Strategy to Increase Local Rankings and Traffic)

James MartellDo you want to increase your Google rankings? Could your website use some additional traffic? If you aren’t using strategies designed to increase rankings and traffic, then you are likely missing out on benefits associated with them. [Read more...]

Episode #21 – Citations. Why (and How) They Affect Your Google Rankings

James MartellDo you look for ways to create citations for your website? Have you given any thought to how citations affect Google rankings? Do you know why it affects them? If you aren’t giving thought to how citations influence where your website lands in search engine rankings, or if you aren’t bothering with citations at all, then your search engine rank could be suffering as a result. [Read more...]