Affiliate Buzz #263 – Secure Search Rankings By Avoiding Excessive Duplication of Anchor Text

In this edition of the Affiliate Buzz podcast James Martell, successful publisher, speaker and author speaks with wife and co-host Arlene Martell about proper use of anchor text, new recommendations to consider and how to avoid excessive duplication of your phrases.

Before they get into all the talk on anchor text Arlene shares the upcoming breakation planned for her and Adam where they will get to enjoy a train tour, and even be held up by a real train robber. Arlene shares how much she has looked forward to this breakation and can’t wait for some fun quality time with her son Adam.

Then James explains in detail what anchor text is, the history of how it became vital to your website’s ranks and how readily it has been abused in times past. You’ll hear about Google’s efforts of using these links as “votes” for your site and ways they have implemented to block out the spammers and rank the quality.

Arlene shares a lot of what she and James have learned along the way with there heavy PAD efforts and the new approach to being sure Google finds their backlinks not only worthy but appropriate to be considered for that much needed vote.

Next James talks about the most common mistake people make when it comes to getting backlinks – taking short cuts. He shares a live example of one student who decided to short cut his way to the top only to find his high ranking site got complete dropped after a Google update.

Covered in this edition:

  • Anchor text phrases - just what are they
  • How anchor text helps you rank
  • Tips on proper usage and how to avoid over duplication

Whether you are a beginner or have been online for a while it’s important to keep up with proper anchor text usage, how to keep Google happy and still earn credit to rank. Be sure to listen in to hear the new approach James and Arlene devised to do just that.